This post is on behalf of Local SEO Group who provide SEO services Sheffield for small, medium and large franchise / multi-location companies to help them generate more revenue online.
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation (SEO for short) is the process of making a website rank higher in the Google and alternative search engines. A search engine is a website that users can visit to search all other websites, and so search engines make a great effort to identify and order the websites on the internet by certain qualities.
Search engines include Google (most popular), Bing (owned by Microsoft), and Yahoo.
As manipulation happens in SEO, Google in particular have released certain modifiers to their algorithms to try and combat this, most famously: Panda, Penguin, Pigeon and Possum updates.
The most recent introduction of RankBrain brought artificial intelligence into the mix too.
How do do SEO for your Sheffield based company?
For a Sheffield based company there are a few key areas where you may want to get listed:
- Sheffield business directories – there are a whole host of local business directories for Sheffield and South Yorkshire, where a link from there could boost the relevance of your website.
- Sheffield Local Papers – The Star and others are solely focused on Sheffield, and so links from there are very relevant.
- Industry News – if your industry has a publication, getting a link from their website will greatly help your SEO.
- Google My Business – getting listed on the Google Maps portion of Google search requires a Google My Business verified listing. There is also an equivalent Bing version.
What types of companies can benefit?
The most common people who benefit from SEO are local tradesman like locksmiths, plumbers and electricians, as people are often searching for immediate help.
Others who benefit are shops and stoorfronts, as SEO can help drive people through the door.
Service based businesses can also benefit, there is a new feature in GMB that allows you to have a service area business.
What is involved in SEO?
SEO involves making changes to your website, including keyword inclusion in certain areas, and modifying the technical backend.
It also involves inbound links, social media marketing, and knowledge graph optimisation.
Can you do search engine marketing yourself?
You can certainly do SEO for your own website if you have more time than money. There are lots of blogs online that can help you understand SEO better. This one from Moz is great.
You can learn more about Black Friday affiliate marketing and SEO here: